Crisis Communications Services

At Margolis Healy & Associates, communications reside at the very core of the crisis management process.  What is said—or not said—during crises is as important as the actions taken to mitigate adverse conditions from the range of critical incidents facing the modern educational institution. In recognizing preparation as the cornerstone of preventing or managing critical incidents, readying an institution or organization for what, how, when and where to communicate is an imperative for saving lives, minimizing physical and emotional injury, and safeguarding brand image and reputation.

The critical elements of a crisis communications plan include identification and analysis of constituents/audience and key influencers; determining modes, methods and breadth of distribution; development of messaging and content; formulation of timing/frequency, and finally practice through simulation exercises such as mock press conferences and on-camera media training.  When all of these elements are given full consideration and properly assembled, then and only then can a crisis management plan be successfully implemented.  Communications is to crisis management as music is to an orchestra. 

The Value of Media Training: when it comes to managing the news media in a crisis, a little preparation will go a long way.  A media crisis is not an if, but rather a when.  If unprepared to deal with the working press, you may further damage your institution’s reputation and image/brand by saying or doing the wrong things.  Recovery from a crisis will require thoughtful consideration of messaging and delivery before adversity strikes.

All interviews with the news media—even during a crisis—are opportunities to get your messages across in a positive way; provided you have invested adequate time learning the art and skill of responding to reporters’ questions.  Optimal performance requires practice. Media training helps spokespeople learn to deliver key messages, manage a media interview and communicate effectively to a variety of important audiences such as stakeholders, employees and the general public.

Margolis Healy provides a comprehensive approach to media training by focusing on both content and delivery, giving you the confidence to persevere under fire.  In the world of crisis management, being prepared is not an option.

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